Archive for the ‘Hidcote Manor’ Category

The power of packaging

May 27, 2011

Shortbread packaging with a design by Adrian Johnson ©Adrian Johnson/Studio H

Recently I began to notice the striking new designs on the boxes of biscuits sold in National Trust shops. It turns out that the graphics have been designed by design consultancy Studio H, who commissioned artist Adrian Johnson to provide illustrations for them.

Biscuit packaging with designs by Adrian Johnson. ©Adrian Johnson/Studio H

Johnson’s work, which is bold and yet gently whimsical, seems to be building on the style of British modernism of the 1940s and 1950s.

To make the designs more specific to the National Trust, Studio H asked Johnson to incorporate visual references to Hidcote Manor, Little Moreton Hall and Seaton Delaval Hall – can you spot them?

Icons designed by Rob Hall of Studio H. ©Rob Hall/Studio H

Rob Hall of Studio H has designed a range of ‘icons’ in a similar romantic modernist style. These icons can be used in different combinations for different products.

Rob Hall's icon designs used in various configurations on National Trust chocolate packaging. ©Rob Hall/Studio H

All this is part of a programme to refresh the National Trust’s corporate brand. The main brief was to give the range of products more visual coherence while at the same time reflecting the huge diversity of what the organisation looks after.